EDUCATION
Indiana University, Kelley School of Business, Bloomington, IN
Bachelor of Science in Business
Majors: Marketing, Digital and Social Media Business Applications, & Law, Ethics, and Decision Making
EXPERIENCE
EDLC Media – West Hollywood, CA + Remote March 2025 – Present
Digital Marketing & Social Media Coordinator
Captured on-location travel content, delivering real-time, brand-aligned assets for partners and cross-platform use
Facilitated brand partnerships and ambassador events, creating follower-facing experiences to drive community growth
Supported the execution of Hispanic is Iconic, a NYFW event, managing interns, content, live capture, and creating design assets for high-profile attendees (4.8M+ reach), including Vogue LatAm’s Editor-in-Chief and TV personalities
Student Branding U – Remote September 2025 – Present
PR Specialist
Author and distribute press releases highlighting student-led initiatives to 560+ media outlets, amplifying online visibility to position students for competitive college admissions
Forward Female – West Hollywood, CA December 2024 – September 2025
Marketing Coordinator
Managed and executed social media strategy for 5 client accounts simultaneously, producing ~40+ weekly posts across multiple platforms, contributing to growth, including +1,280% reach and +7,200% views
Produced a full-scale client event, driving 100+ attendees, coordinating 10+ speakers and activations, and securing 18 brand partners with a $0 budget through strategic outreach and partnerships
Led creator sourcing, outreach, and partnerships for Maria Discover More, a national airport TV network reaching 8M+ daily impressions across major U.S. airports, while building monthly web pages to showcase featured creator content
Produced 15+ assets per session across shoot days and events using structured shot lists, hooks, and CTAs
Aided in the production and editing of the Her Next Big Move podcast, increasing downloads by +2,067% while developing SEO driven titles, episode concepts, and content direction
Managed paid media campaigns with $900 monthly spend, driving landing page views by 466%, scaling traffic by up to 5x
Spearheaded client rebrand due to trademark conflict, delivering renaming, domain, and website transition in 3 weeks
EDLC Media – West Hollywood, CA May 2023 – September 2024
Digital Marketing & Social Media Coordinator
Produced an average of 5 engaging Instagram feed posts (incl. Reels) and 10-18 timely story posts weekly for a 90K audience, increasing engagement by 20.4% while aligning content with the influencer’s brand and editorial standards
Created 4 TikTok videos weekly for a 30K following, driving an 11% increase in shares, a 16.6% boost in video views, and a 12.1%-23.6% rise in likes, all while maintaining brand consistency and high engagement
Amplified Quarterly Manifestation event ticket sales by 78% through digital marketing and Eventbrite promotion
Collaborated with businesses to plan, copyright, shoot, and edit paid partnership content, focusing on quality and building long-lasting relationships to enhance partner awareness and sales by an average of 25.8%
Developed and executed a weekly interactive newsletter for a subscriber base of over 9,000 using Mailchimp, optimizing content to maintain strong click-through rates and increase open rates by 83%
Revised and managed personal and event Squarespace websites, optimizing visual appeal, ensuring content accuracy and site functionality, and increasing traffic by 3.3%
Served as primary social media liaison, operating 50+ daily interactions and coordinating partnerships with followers and brands via DMs and comments
Tracked key social media metrics across platforms, leveraging insights to develop data-driven strategies that enhanced engagement, audience growth, and posting schedules
The Tab – Bloomington, IN June 2023 – August 2024
Social Media Manager & Editor-in-Chief
Generated and refined 5-10 Instagram feed posts and 5-7 stories weekly, boosting followers by 1.76% over 1 year
Managed a team of 20 creators, ensuring Instagram, TikTok, & X posts are enjoyable, cohesive, original, and on time
Secured 7 sponsored Instagram ads to build long-term partnerships with 4 businesses, driving partner sales by 13.4%.
Content Creator August 2021 – August 2024
Analyzed current social media trends to produce 2 weekly up-to-date school-related graphics and creative content
Reported live campus news, sports, and events, delivering timely and informative content aligned with local journalism
The LA Girl – Los Angeles, CA June 2023 – September 2023
Summer Media and Marketing Intern
Filmed, edited, and produced engaging TikTok videos, using creative storytelling techniques, dynamic transitions, and trending effects to captivate audiences while increasing followers, views, and reach by an average of 1.2, 4.8, & 21.8%
Conceptualized, designed, and coded a dynamic weekly newsletter distributed to over 10,000 subscribers through Mailchimp, increasing open and click rates by 4.5% and 0.7%
Pitched, wrote, and updated biweekly editorial content on WordPress regarding fashion, food, and lifestyle, enriched with affiliate links, effectively driving revenue by up to 12.26%
Utilized keyword research to identify high-potential SEO opportunities through Ahrefs, focusing on keywords with low difficulty and substantial search volume, resulting in increased organic search traffic and Google Search rankings
Conducted interviews with Project Runway Designer, Coral Castillo, for her collaboration with Cheetos, resulting in a feature in the “2023 Fall Fashion” article
A Spice Above – Pleasanton, CA & Cheyenne, WY & Nashville, TN May 2022 – August 2022
Sales Intern and Trade Show Worker
Drove a 10.75% and 7.10% revenue increase and contributed to achieving the all-time highest sales records
Engaged with 700+ customers daily to deliver product expertise, resolve inquiries, and consistently convert interactions into sales
Tracked and replenished hundreds of product units daily across 36+ flavors with 100% accuracy, minimizing stock gaps and driving higher sales conversions
Sonora Bakery – Los Angeles, CA May 2021 – August 2021
Social Media Intern
Strategized and built out an Instagram account for summer 2021, boosting followers by 23% and likes by 19%
Communicated daily with 60-70 customers on social media, answering product inquiries and placing orders
Crafted all social media content by maintaining unified brand recognition across platforms, maximizing brand visibility, and running 9 targeted marketing campaigns in English and Spanish
SKILLS AND INTERESTS
Photoshop • Canva • Creative Brand Development • Teamwork • Organization • Survivor • College Basketball • Travel • Golden Retrievers